13 Reasons: Selling Metal Roofing to Homeowners
Introduction: Why roofing contractors should be selling metal roofing to homeowners.
As a contractor in the roofing industry, you’re likely aware that the choices you offer to homeowners can significantly impact your business’s success. One such choice that’s gaining popularity in recent years is selling metal roofing to homeowners. While asphalt shingles have long been a go-to option, it can offer a host of advantages for your business. In this 2000-word blog post, we’ll explore 13 key benefits of selling metal roofing to homeowners and how it can lead to less competition and more profits.
Durability
The first and most prominent benefit of selling metal roofing is its unmatched durability.Metal roofs are built to last, often with warranties spanning 40 to 50 years and sometimes even longer. This longevity is an attractive feature for homeowners who are tired of frequent roof repairs or replacements.
Metal roofs are resistant to many common roofing issues, such as cracking, warping, and rotting, which are common problems associated with asphalt shingles. Additionally, they can withstand severe weather conditions, including heavy rain, snow, hail, and high winds. By offering homeowners a roofing solution that promises long-term durability, you position your business as a reliable and sustainable choice.
Low Maintenance -
Selling Metal Roofing to Homeowners
Compared to asphalt shingles, metal roofing requires significantly less maintenance. Homeowners are often drawn to the idea of a low-maintenance roofing solution that frees them from the hassles of periodic repairs and upkeep. Metal roofs do not need frequent cleaning or costly treatments to prevent mold or moss growth.
This translates to cost savings for your customers, which can be a persuasive selling point. Additionally, by providing a low-maintenance roofing option, you’re likely to receive fewer calls for repairs or replacements, reducing the strain on your resources and improving your overall profitability.
Energy Efficiency
Another compelling reason to promote metal roofing is its energy efficiency. Metal roofs are highly reflective, meaning they reflect the sun’s radiant heat, rather than absorbing it like asphalt shingles. This reflective property can help homeowners reduce their energy bills by keeping their homes cooler during hot summer months.
In regions with scorching summers, selling metal roofing to homeowners as an energy-efficient option can be particularly advantageous. Homeowners are increasingly concerned about their environmental footprint, and metal roofing can be marketed as a “green” choice due to its energy-saving benefits. You can leverage this aspect to differentiate your business from competitors still focusing on traditional asphalt shingles.
Aesthetics and Customization of Metal Roofing
Metal roofing has come a long way in terms of aesthetics and customization. It’s no longer just the industrial-looking, corrugated roofs of the past. Today, homeowners can choose from a wide range of metal roofing styles, colors, and finishes, including options that mimic the appearance of traditional shingles, slate, or wood.
By offering a variety of aesthetically pleasing metal roofing options, you can cater to homeowners who desire both style and substance. Personalization is a key factor for many property owners, and metal roofing can deliver in this regard, providing a solution that enhances curb appeal and increases property value.
Sustainability of Metal Roofing
The growing concern for environmental sustainability has influenced many homeowners’ choices. Selling metal roofing to homeowners stands out as an eco-friendly option compared to asphalt shingles. Most metal roofing materials are recyclable, and they often contain a significant portion of recycled content themselves. This makes them a sustainable choice and an excellent selling point for environmentally conscious clients.
Additionally, metal roofing’s long lifespan reduces the frequency of roof replacements, which can generate considerable waste in the form of discarded shingles. Promoting metal roofing as a sustainable choice aligns your business with the values of homeowners looking to reduce their environmental impact, further differentiating you from competitors.
Premium Pricing and Increased Profits by Selling Metal Roofing to Homeowners
One of the most attractive aspects of selling metal roofing is the potential for premium pricing. Metal roofing materials are generally more expensive upfront compared to asphalt shingles. However, this higher cost can be presented as an investment in a durable, low-maintenance, energy-efficient, and aesthetically pleasing roofing solution.
Homeowners often understand the long-term benefits of metal roofing, which can justify the initial expense. Moreover, the reduced maintenance and potential energy savings contribute to the overall value proposition, making the higher upfront cost more palatable.
By selling metal roofing at a premium, your business can increase its profit margins. This, combined with the reduced need for ongoing repairs and replacements, can significantly boost your bottom line. While the initial investment might be higher, your business can enjoy a more substantial return on investment over time.
Long-Term Investment and Increased Property Value
One of the most compelling benefits of selling metal roofing to homeowners is the long-term investment it represents. While the initial cost may be higher than traditional asphalt shingles, it’s essential to convey to homeowners that metal roofing is an investment in their property’s future. This perspective can be particularly attractive to homeowners looking to stay in their homes for the long haul.
Metal roofing can significantly enhance a property’s value, which can be a key selling point. Many prospective homebuyers appreciate the advantages of a durable and energy-efficient roof, so having a metal roof can make a property more appealing and potentially lead to higher selling prices.
Additionally, metal roofing warranties are typically transferable to subsequent homeowners, further increasing the property’s resale value. Emphasizing this long-term investment aspect can help homeowners see the wisdom of choosing metal roofing over asphalt shingles.
Metal Roofing Is Weather Resistance
Metal roofing excels in its ability to withstand the harshest weather conditions. While asphalt shingles can deteriorate over time due to exposure to rain, snow, hail, and UV rays, metal roofs are highly resistant to such weather-related wear and tear. They do not crack, curl, or warp under extreme temperatures and are especially resilient against hail damage.
This weather resistance is particularly appealing for homeowners in regions prone to severe weather events, such as hurricanes, tornadoes, or heavy snowfall. By offering metal roofing as a reliable solution, you’re providing peace of mind for homeowners who want to protect their homes from the unpredictable forces of nature.
Enhanced Fire Resistance
Metal roofing boasts impressive fire resistance. Unlike asphalt shingles, which are combustible, metal roofing can significantly reduce the risk of a house fire spreading through the roof. This feature is of paramount importance to homeowners concerned about the safety of their homes and the well-being of their families.
Fire-resistant roofing can also lead to lower homeowner insurance premiums, another benefit you can highlight when selling metal roofing. By emphasizing this cost-saving benefit, you can help homeowners see the practical and financial advantages of choosing metal roofing over other options.
Noise Reduction
Another advantage of metal roofing that often surprises homeowners is its noise-reduction properties. The misconception that metal roofs are loud during rain or hail storms is a common one. In reality, modern metal roofing is designed with insulation and underlayment materials that significantly reduce noise.
By selling metal roofing, you can offer homeowners a quieter living environment, which can be especially appealing in urban areas or places with high levels of ambient noise. Peace and quiet are valuable commodities for many homeowners, making metal roofing a practical and comfortable choice.
Low Weight and Structural Integrity
The low weight of metal roofing is another often overlooked benefit. Metal roofing is lightweight compared to other roofing materials, which can be a game-changer for some homeowners. This feature has several advantages:
Reduced stress on the home's structure
Metal roofing places less load on the building’s framework, potentially extending the life of the structure.
Suitable for renovations and retrofits
Metal roofing is an excellent choice for renovations, where structural changes are either not possible or cost-prohibitive.
Versatile for various architectural styles
Its light weight allows for flexibility in design and renovation, making it compatible with various architectural styles.
Sustainability and LEED Certification
For homeowners with a strong commitment to sustainability, metal roofing can be a top choice. It’s often made from recycled materials and is fully recyclable at the end of its life cycle. This sustainable aspect can be particularly appealing to homeowners striving to reduce their carbon footprint.
Moreover, for those looking to obtain LEED (Leadership in Energy and Environmental Design) certification for their homes, metal roofing can contribute to earning points in the Materials and Resources category, which assesses the environmental impact of building materials. As such, selling metal roofing can attract clients interested in green building practices and certifications.
Insurance Savings
Homeowners are often surprised to discover that they may enjoy insurance savings when they opt for metal roofing. Metal roofs are less prone to damage from weather-related events, which can result in lower insurance premiums. Highlighting this cost-saving benefit can make metal roofing an even more attractive option.
Additionally, metal roofing is less susceptible to leakage, which can reduce the risk of water damage within the home. By emphasizing these insurance-related advantages, you can help homeowners see the long-term financial benefits of choosing metal roofing.
Conclusion - Why Roofers Should Be Selling Metal Roofing To Homeowners
Selling metal roofing to homeowners is a strategic move that offers an array of benefits for your roofing business. The 13 advantages we’ve explored in this blog post make a compelling case for why you should consider this niche in the roofing industry.
By emphasizing the durability, low maintenance, energy efficiency, aesthetics, sustainability, increased profits, long-term investment, property value, weather resistance, fire resistance, noise reduction, low weight, structural integrity, and insurance savings, you can effectively communicate the value of metal roofing to homeowners.
In a world where homeowners are seeking cost-effective, sustainable, and aesthetically pleasing options for their homes, metal roofing stands out as a premium solution that caters to these desires. So, embrace the benefits of metal roofing, differentiate your business from competitors, and watch it thrive by offering a superior roofing option that homeowners can rely on for decades to come.